Guerrilla marketing for area sky diving company crosses the line
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Have you been out driving in Nashville, and suddenly had the urge to go sky diving?
There might be a reason for that.
It seems that someone has been slapping sky diving bumper stickers on stop signs all over town.
This wave of guerrilla marketing has residents and city officials stewing.
Todd Adams lives in Hillsboro Village. He noticed the stickers all around his house. Then he went home and noticed a sticker on his mail box.
The 38 year old says that crosses the line.
“They are putting graffiti all over our neighborhood. We have to see it everyday. For the hope of a little bit of business they are spreading litter all over Nashville and it is not right. If this company is not punished for this, if an example is not set, then this is a problem we will deal with over and over and over. Metro has laws on the books to prohibit this and it is time to enforce it!”
Adams says he knows someone who confronted someone posting the bumper stickers. According to Adams the person said they got 50-dollars to put up a 100 stickers.
I call the number on the sticker multiple times. Each time I request a company rep to call me back. So far SILENCE!
The woman who answered the phone does indicate to me that they give out bumper stickers, but they don’t tell people what to do with those bumper stickers.
Veronica Frazier is the Director of the Metro Beautification Division.
Frazier says the stickers are an eye sore and her department is working with the Legal department to try and stop the guerilla marketing.
“It is a violation of Metro codes,” she tells me. “It is illegal to post these signs in public right of way. They put signs in right of way and they are defacing government property.”
Frazier says she has called the company several times, and so far, no one has called her back. Frazier says the company operates out of Waverly.
Frazier says the city is considering an injunction to force the company to stop this practice.
“For crews to go out and pull them down, it takes a significant amount of time,” Frazier says. “It is time and paint and crews. The services we provide the citizens would be better used.”
